POS (Point of Sale) customer display, also known as a customer-facing display or secondary display, is a screen that shows customers information about their transactions as they are being processed. This display typically shows details such as the items being purchased, their prices, the total cost, taxes, discounts, and the final amount due. It serves multiple purposes, enhancing transparency, boosting customer confidence in the accuracy of transactions, and providing an interactive interface in some advanced systems.
Key features and benefits of a POS customer display include:
Transparency: Customers can see the details of their purchase as items are scanned or entered, which helps to build trust and reduce errors.
Engagement: Some customer displays are interactive, allowing customers to sign electronically, enter PINs, or choose from on-screen options, thus enhancing the customer experience.
Promotions and Upselling: Customer displays can show promotional messages, advertisements, or suggestions for additional purchases, helping to increase sales.
Payment Confirmation: For electronic transactions, the display can show payment details, including the type of payment used and approval messages.
Digital Receipts: Advanced systems may offer the option to choose digital receipts, with details shown on the customer display for confirmation before being emailed or sent via text.
Types of POS Customer Displays:
Basic LED or LCD Displays: These are the most common and show transaction information in simple text format.
Graphic Displays: These can show text and images, making it possible to display logos, advertisements, and detailed item descriptions.
Touchscreen Displays: Interactive displays that allow customer input for selections, signatures, and more.
A POS customer display is an integral part of modern retail and hospitality environments, significantly contributing to a positive checkout experience. It aligns with today's consumer expectations for information clarity and transaction transparency.
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